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The brief: increase brand awareness for R3, a German condoms brand.
The idea: In order to reach the target audience - young adults, we produced an original music video with the Malul twins, successful reality stars at that time. The video included an original song, created especially for the twins, that was released towards the pride parade.
The results: The video won 2 bronze prizes in London International Awards (LIA) for Editing and Production Design. Plus, it resulted in an increase in sales and brand awareness.
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