Co-Founder & Head of Product
 
Partnered with a technical co-founder to build a proactive WhatsApp AI accountability coach, born from a personal need to beat procrastination.

Product & UX
Bypassed traditional app friction by designing a WhatsApp-first conversational UX. Crafted the behavioral psychology and humor behind the AI, featuring 4 distinct personas (Tough Coach, Polish Mom, Cheerleader, Stoner) designed to push users into action.

Tech & Design
Designed the brand identity, website, and the AI's persona through advanced prompt engineering, creating a high-retention conversational experience.

Growth & Marketing
Executed a zero-budget marketing strategy across social media presence. Generated a waitlist of over 5,000 organic sign-ups and secured major PR coverage in Mako [Link].
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